Red Bridge Strategy

Sales Diagnostic

Your new global service offerings aren't gaining traction in the marketplace... or you're losing sales to global services providers despite your stronger delivery track record... or your company isn't winning business in emerging markets at the rate you forecasted. What's going on? Red Bridge Strategy can uncover the core issues and offer practical insights to improve your sales effectiveness in a global business environment. Through structured sales materials review, and workshops and interviews with sales, marketing and global delivery teams, we evaluate global or cross-regional sales effectiveness along key dimensions:

• Alignment of value proposition and target markets,
• Sales process effectiveness
• Sales forecasting and performance management technology, and
• Sales organization structure

We quickly identify barriers to growing revenue and help you organize for sales excellence and effectiveness in the global marketplace. We'll help your sales team:

• Understand the shifts in the global marketplace
• Ensure that your marketing message reaches your target clients and communicates your value proposition effectively
• Develop the cultural skills and business tools to sell into new global markets.

To speak with one of our principals about how we can assist you and your organization, please contact us.

Sales Operations Optimization

If your company looks to emerging markets in India and China for new growth, the old assumption that marketing and sales operations should be based in corporate headquarters may not serve your evolving market strategy. Red Bridge Strategy optimizes sales and marketing processes to support go-to-market strategies for global sales teams. With deep experience in global business services, IT outsourcing and BPO providers selling to clientele across borders, we can help you to:

• Organize your sales operations to support a global sales team
• Structure sales and marketing processes to support sales in new emerging markets, while keeping costs down and strengthening your global brand
• Determine the right mix of in-house and outsourcing options, and whether to co-locate sales and marketing operations in existing delivery operations in India or China
• Integrate your offline and online marketing channels for consistent branding, while serving customers with different needs, languages and regulations.

To speak with one of our principals about how we can assist you and your organization, contact us.

Toolkits for Global Sales Teams

New competition, new offerings and new markets require new tools for your global sales force. Red Bridge Strategy works with your sales, marketing and operations teams to develop sales tools that:

• Increase your sales team success
• Showcase the best capabilities of your delivery operations
• Align with global branding, and
• Meet global and local regulations.

It's time to think about updating your sales tools if:

• Your salespeople know what they need, but aren't able to develop it
• Your delivery teams have the right information, but have trouble turning it into client-facing materials
• Your marketing team develops attractive collateral, but doesn't understand how salespeople will use it
• Your international regulatory and compliance team wants to be consulted before you develop offerings and materials that may be unacceptable in different regions.

To speak with one of our principals about how we can assist you and your organization, please contact us.