Insights | Our Perspective |
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Red Bridge Strategy’s perspective on globalization, evolved through experience and research, questions the popular wisdom. We often find that international companies neglect to build an internal capability that will allow them to adjust strategies according to regional differences. As a result, growth opportunities go unnoticed and costly surprises increase. We help develop our clients' internal capabilities to take advantage of the local opportunities created by global expansion, which we believe are central to strategic success in fast-moving new markets. Read more >> What characteristics are shown by organizations that have successfully integrated across borders? Read more >> What is the methodology of Red Bridge Strategy? |
It’s become popular to say, “the world is flat.” Yet most globally distributed businesses find that each country is unique, and requires strategies and operating models that are specific to the local cultural, economic, and political environment. Moreover, the rapid changes that globalization brings every day challenge even the most agile and sophisticated organizations. Companies need to scan their environment continually and re-adjust strategies simply to maintain momentum. Strategy-making is not the same as before.