Red Bridge Strategy

Planning for an organization distributed across sovereign borders is not the same as planning for one that is mostly domestic.  Even with a good existing strategic planning process, effective expansion and integration requires distributing strategy capabilities adequately at the right level in the right geographies, to lower uncertainties and risks that arise from new markets and environments.

We can help develop the following related areas in your organization, using a capability-centric methodology:

• Environmental scanning:  The ability to monitor and analyze the broader local and global environments relevant to the organization.
• Predictive analysis:  The ability to forecast outcomes and dependencies across regions and aimed at informing strategies.
• Scenario development:  The ability to build narrative-based scenarios, identifying allies, competitors, and external and internal impacts.
• Collaborative strategy:  The ability to collaborate on planning across the organization to spur innovative thinking, strategy, through different levels and geographies.
• Change management:  The ability to evolve an organization toward anticipating and adapting to significant changes arising from international and internal contexts.

These are crucial areas in which cultural and geographic diversity can translate into diversity in insights, and therefore to unique strengths for globally-distributed organizations. 

In all this, our methodology focuses on developing a client's internal capabilities for devising and implementing these functions.