Your fax machine can still be a valuable lead generation and selling tool. Though it may seem like yesterday’s technology, the ability to send and receive faxes can be very helpful to your real estate business. Keep reading for several fax advertising methods still used by many real estate agents today.
800# Lead Generators
An 800# system allows users to call and receive fax-on-demand information about you, your business, your current housing listings, newsletters or any special offers you’re currently advertising.
The caller’s number is then captured in a database and made accessible to you as a potential lead. In addition, your caller has already received your marketing materials via fax.
Several companies provide this service free of charge, including the Realty Star Proquest 800# Lead Generator service. Their package has a set up cost of almost $300, an ongoing monthly fee of $29.95 and then a reasonable per-minute billing of about 18.9 cents per minute.
Basic Fax Advertising
Basic fax advertising involves sending out blind faxes to contacts. Essentially, you subscribe to a fax directory, provide them with your fax advertisement and they send it out for you. Unfortunately, this method is neither targeted, nor very effective and may actually be illegal in some states – in essence, another form of hated spam.Do you want to learn more? Visit motivated seller real estate leads.
Maintaining Contact With Networks
Most savvy real estate agents have long-term relationships set up with contractors, tradespeople, mortgage brokers, real estate attorneys, bankers and other housing industry professionals.
Faxing can be a great way to maintain that relationship and get out of your contact’s email trash bin. Send a monthly fax with an update of your business, current listings and a little note letting them know you’re thinking about them. This kind of proactive, targeted fax marketing can lead to actual leads from people who might already be considering a real estate purchase.
Know the Law
The FCC has a number of laws surrounding fax advertising, all protected under the Telephone Consumer Protection Act (TCPA) and the Junk Prevention Act. Essentially, it is illegal to send unsolicited fax advertisements, but you can send to people with whom you have an existing business relationship.